THE PRIMUS COLLECTION: CLASSIC. CONTEMPORARY.

The exclusive PRIMUS collection from ROY ROBSON ensures exceptional quality and classically elegant, thereby making a fashion statement. It’s perfect for the modern man, who appreciates quality, elegance and innovation.

As an international premium menswear label, ROY ROBSON provides a contemporary look combined with the highest levels of quality and the perfect fit. Reda 1865 is known for manufacturing elegant fabrics and textiles exclusively in Italy.

With the exclusive PRIMUS collection, ROY ROBSON highlights the years of cooperation with Reda 1865 and combines traditional tailoring, modern style and innovative visions with a sophisticated fabric: pure, high-quality Super 140’ s merino wool. Made from a yarn that weighs just one gram per 140 metres – ensuring a delicate fabric that provides the highest level of comfort.

MADE IN ITALY – THE FINEST MERINO WOOL FROM THE PIEDMONT REGION

The high-quality PRIMUS fabric reflects sophisticated Italian tailoring alongside tradition and expertise. The delicacy of the yarn creates a highly repetitive effect and guarantees an unaltered, perfect look. In accordance with Italian manufacturing traditions, this sophisticated merino wool is made exclusively at the Reda headquarters in Biella in the Piedmont region.